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Award-wining Brand Strategist
Personal Branding
Growth Marketing

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I am Sa. 

I am a Marketing & Branding Strategist. I empower visionary SMEs to achieve sustainable growth through impactful marketing and help ambitious leaders and professionals build influential personal brands that attract high-value opportunities.

Hi there,

With nearly two decades shaping brands for world-class companies like WPP, Unilever, SEA Group, Bridgdestone, Suntory PepsiCo, and Johnson & Johnson across the USA, Europe, and Asia, I bring a global, results-driven perspective to two core areas: Strategic Marketing for SMEs and Personal Branding for Leaders & Professionals.

For SMEs, I develop cost-efficient, integrated marketing strategies designed to build brand equity and drive tangible business growth.

For leaders and professionals, I craft authentic personal brand strategies that build authority and open doors to significant opportunities.

My common thread is authentic storytelling. I believe this is the most powerful tool for connection and growth, a philosophy I actively share on The Branding Corner blog, which now attracts readers globally. Whether building a corporate brand or a personal one, my mission is to help clients find their unique voice and build a magnetic brand around it. This commitment is reflected in my track record, including driving significant sales growth and elevating brand rankings for major corporations.

Highlighted achievements:
🎖️ Top 5 Global Sustainability Initiatives of PepsiCo (2022)
🎖️ Gold award - Global CSR Award (2020)
🎖️ 1st award - Bridgestone China Asia Pacific Award - People category (2019)
🎖️ 1st award - Bridgestone China Asia Pacific Award - Branding category (2018)
🎖️ Elevated Bridgestone's brand ranking from 3rd to 2nd in the Vietnam market within one year.
🎖️ Drove sales growth for a key product line from -7% to +19% in a single year.
My background?

My foundation is built on nearly two decades of shaping brand narratives and driving marketing strategies for global giants like WPP, Unilever, Johnson & Johnson, Suntory PepsiCo, SEA Group, and Bridgestone across diverse markets in the USA, Europe, and Asia.

This journey provided me with deep expertise across the full spectrum of Marketing, Branding, and Communications, from brand and product comms to corporate and policy communications. I also pioneered Sustainability Marketing initiatives in Vietnam, understanding early on how purpose drives connection.

Holding a Master's in Marketing & Communications from Belgium, my approach blends rigorous strategic thinking with the practical realities of building brands that resonate globally and drive tangible results.

My approach

I believe a standout brand isn’t built from a template. It’s architected around your unique story and goals. My process is deeply collaborative and entirely tailor-made, whether crafting a personal brand or developing a marketing strategy.

For Personal Branding clients (leaders, sales pros, and coaches), I start with insightful discovery sessions to uncover your authentic voice, unique value, and core narrative. This forms the strategic blueprint for building your influential digital presence.

For SME Marketing clients, our partnership begins with understanding your specific business challenges and objectives. I don't offer a menu of services. We co-create tailor-made, cost-efficient strategies designed for sustainable, measurable growth.

My mission is to help you find your unique voice and build a magnetic brand around it, a brand that not only resonates but drives real business results.

Ready to discover your story and architect your influence? Let's build your unique brand blueprint together.

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